Despite 70 per cent of our planet being covered with water, it is still a dwindling resource. Saline water in seas and oceans makes up about 97 per cent of this amount and only 3 per cent can be counted as fresh water. The total usable freshwater supply for the ecosystems and humans is mere 0.5 per cent of all freshwater resources. The remaining 2.5 per cent is locked up in the Antarctica, the Arctic and glaciers, as ice. This white paper analyses the key components and factors impacting the water industry today. The study of elements like the environment, project execution and government policies among others, is expected to aid decisions on new business plans.