Challenge
Our client is one of the world’s largest mobile operators and was seeking the right partnership to develop digital apps for payment, media streaming, and social media on their resource-restricted feature phone platforms. In addition, platform upkeep, migration to numerous models, and deployment in different geographies were also major challenges for our client. With investments made in network modernization and coverage, increasing the utilization was a need of the hour.
Solution
With the delivery of comprehensive application development and maintenance services on resource-restricted feature phones, Quest Global:
Assumed full ownership of application development and end-to-end application validation
Integrated defined process for continuous development, integration, validation, and automation to ensure seamless alignment with the product launch strategy and cost
Developed smart applications on feature phones with several functions including digital payment, music and media streaming, and social media
Completed performance benchmarking and optimization, including resource benchmarking with power usage, comparing and analyzing performance and other metrics against standards and best practices
Scaled team in identifying key technologies including Embedded Application and HMI, and RTOS-based system, leveraging our center of competency model to train the engineers while applying a factory model
Assessed and implemented optimal memory, performance, and power capabilities
Defined process for application and SDK ingress while undertaking ownership of maintenance
Fine-tuned process improvement in key aspects of DevOps and validations
Expertly managed the project governance-rhythm to ensure transparency while effectively tracking the launch schedule
Collaborated with multiple partners including ODMs, SoC vendors, and application providers to meet project goals
Best-practice benchmarking and vendor-relationship management deployed to meet the resource utilization targets
Results – at a glance
Digital apps successfully integrated and released for feature phones with limited resources alongside seamless platform management
Quick ramp-up enabled full ownership of the entire app development and validation function in challenging timeframe
Ensured on-time launch by delivering applications within the target resource utilization
Seamless migration of applications across models
High-quality digital experience contributed to the sale of nearly 10 million handsets in just 10 months
Increased inclusivity and quality of life across the socio-economic spectrum through accessible digital apps on cost-effective feature phones
Targeted migration of 250 million subscribers from 2G to 4G, enabling 32 million concurrent users in real-time
